News

Linaxin brand logo has been completely upgraded!

[2023-10-27 11:15:50]

Starting from the strategic development plan and brand positioning of Linaxin, the company has decided to upgrade the brand logo to better convey Linaxin's brand philosophy and core values.

The old logo has contributed to the company's development in the past four years, but when facing the challenges and opportunities of the new era, we need a more modern, concise, and meaningful logo to represent our corporate image.


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1、 Interpretation of Company Name and Logo Design Concept

Li, life is beautiful because of health;

Na, the great tool of a country, begins with the smallest details - Nano technology;

Xin, the weapon of the country - the new generation of solid-state nanopore gene sequencing chip.

Utilizing innovative nanotechnology to intelligently manufacture nanopore chips and create a new generation of nanopore gene sequencers to safeguard life sciences and human health, unleashing a brilliant life! These words not only convey the close connection between technology and health, but also demonstrate the importance of nanotechnology in promoting technological progress and national development.

The new logo adopts technology blue and life green as the main visual colors, giving the brand a rigorous attitude towards scientific research while also being full of humanistic care. The soft design with removed corners also adds warmth and affinity to the brand.


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LNX "stands for" Linaxin ", and" LN "is connected to form a chip shape for detection and high-tech integration, symbolizing the dynamic notes of life and implying the infinite possibilities of enterprises, healthy circulation, and steady win-win. The artistic treatment of "X" into the shape of genes perfectly embodies the corporate mission of "making genes accessible", representing the industry to which the enterprise belongs and also the vision of the enterprise.

2、 Adjustment description of WeChat official account

Due to the needs of the company's brand positioning and strategic development, WeChat official account has recently made the following adjustments:

The original "Linasin Biotechnology" account was renamed "Linasin" as the group's official official account.

The original "Linasin" account was renamed as the official official account of "Linasin Medicine". As a medical health inspection service platform under Linasin, it mainly provides new generation nanopore gene detection, cancer prevention non-invasive DNA detection report query, artificial customer service, health care exchange, health knowledge sharing and other services.

In addition, the new "Linasin Recruitment", as the official recruitment official account of Linasin, mainly publishes the company's latest job information, recruitment plans, corporate culture, welfare and other related policies.

To ensure a smooth transition between the old and new logos, they will appear simultaneously in different occasions and media during the transition period. The purpose of doing so is to give users and partners enough time to adapt to the new brand image, while also retaining the recognition of the original logo in the market. We will gradually replace the old logo on the company's official website, product packaging, promotional materials, social media and other channels to ensure the application and dissemination of the new logo in all aspects.

The new brand image can better convey the brand value and culture of Danaxin, injecting new vitality into the company's sustainable development!